Old categories and new wine geographies. Discussing the creation of value, tradition and identity

Autores/as

DOI:

https://doi.org/10.22234/recu.20210901.e609

Palabras clave:

New wine geographies, value, terroir, tradition, identity

Resumen

Wine production is a cultural, creative, versatile activity, and at the same time, it carries conservative and traditional ideas and classifications that, in some cases, do not fit the dynamism and diversity of the global wine scenery. To achieve a better understanding and with the hope to eventually overcome this complex decalage, this article presents a theoretical discussion of value creation in the context of emerging wine-growing areas. The need to incorporate a socio-anthropological perspective to the study of value is explained, and the limits posed by the reproduction of representation and valorization models based on the classic discourse versions of terroir, tradition, and identity are argued. Given the fact that the worlds of wine (Old/New/Third), are being expanded and transformed, this paper shows that the new wine geographies offer a valuable testing ground for a well-aimed interpretation of the winemaking scenarios of the 21st century.

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Biografía del autor/a

María del Carmen Salas Quesada, Centro de Investigación en Alimentos y Desarrollo, A.C.

Española. Licenciada en ciencia y tecnología de la alimentación por la Universidad de Granada, España. Tiene un máster en agroalimentación en la Universidad de Córdoba, España. Aprovecha las prácticas de este máster para definir su perfil profesional y trabajar como técnico de laboratorio y control de calidad en la industria del vino. De esta forma comienza a formarse en el sector vitivinícola (entre 2010-2017), lo que la lleva a realizar trabajos en California, Nueva Zelanda y Francia. En 2012 se inscribe en el máster de historia y cultura de la alimentación en Tours, Francia, del cual sólo finaliza el primer ciclo (M1). En 2015 decide estudiar el máster en antropología y etnografía en la Universidad de Barcelona. Desde enero de 2018 vive en Hermosillo, Sonora, México, donde realiza el doctorado en desarrollo regional en el Centro de Investigación en Alimentación y Desarrollo (CIAD), como estudiante a tiempo completo. Su línea de investigación analiza, desde la socioantropología de la alimentación, la relación entre las nuevas geografías vitivinícolas, la creación de valor y el territorio.

Sergio Alfonso Sandoval Godoy, Centro de Investigación en Alimentos y Desarrollo, A.C.

Mexicano. Doctor y maestro en ciencias antropológicas por la Universidad Autónoma Metropolitana (UAM-I); maestro en ciencias sociales y estudios regionales por El Colegio de Sonora, y licenciado en economía por la Universidad de Sonora. Miembro del SNI, nivel II. Investigador titular del área de Desarrollo Regional en el Centro de Investigación en Alimentación y Desarrollo (CIAD), México. Director de la revista Estudios Sociales, adscrita al padrón del Conacyt. Entre sus líneas de investigación destacan el estudio de los modelos de organización productiva de la industria manufacturera de exportación de México, así como la seguridad y cultura alimentaria.

Guillermo Núñez Noriega, Centro de Investigación en Alimentos y Desarrollo, A.C.

Mexicano. Doctor en antropología por la Universidad de Arizona; maestro en humanidades por la Universidad Estatal de Arizona, y licenciado en Sociología por la Universidad de Sonora. Actualmente se desempeña como investigador del Centro de Investigaciones en Alimentación y Desarrollo, A.C. Sus áreas de investigación e interés son los estudios de género de los hombres y las masculinidades; estudios de la diversidad sexual; pueblos indígenas, sexualidad y VIH; estudios del folclor; sociedad y cultura en Sonora y en el norte de México.

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Publicado

2021-12-04

Cómo citar

Salas Quesada, M. del C., Sandoval Godoy, S. A., & Núñez Noriega, G. (2021). Old categories and new wine geographies. Discussing the creation of value, tradition and identity. Culturales, 9, 1–31. https://doi.org/10.22234/recu.20210901.e609

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