Professional Hispano-Americans in China

Influence of Chinese Soft Power on Immigration Motivation

Authors

DOI:

https://doi.org/10.22234/recu.20231101.e759

Keywords:

immigration, China, Latin America, educational institutions, motivation

Abstract

Professional Hispano-American immigrants without Chinese ancestry or cultural ties with this country have chosen it as their migratory destination, a topic that remains understudied. The objective is to comprehend their motivations, and to achieve this, 19 men and 6 women participated in in-depth interviews and surveys. It was observed that, especially for Generation Y, destination selection transcends economic factors, influenced by Chinese soft power through media and education. These mediums serve as intercultural bridges; at the meso-social level, prior to migration, connecting macrostructural conditions with the individual decision-making. Furthermore, it became evident that those influences are less relevant for the previous generation, emphasizing the importance of generational change. We argue that the individualized consumption of cultural products individualizes motivations and supports decision-making.

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Author Biography

Marcelo Alejandro Piffaut Gálvez, Kyoto University

Chileno. Máster en Estudios Educacionales Interdisciplinarios, Universidad de Kioto. Líneas de investigación: migración internacional, migraciones internacionales en Asia oriental, piscología del inmigrante, estudios de medios, identidad, relaciones sociales. Últimas publicaciones: Zainichi hi nikkei isupanoamerika hito no burakkuyūmoa― toransunashonaruna shakai-teki sōgo sayō e no eikyō― [Black Humor among Non-Nikkei Hispano-Americans in Japan: Its Influence on Transnational Social Interactions] (2023) y Nihon ni okeru isupanoamerikajin nipponbunka fan no jissen to aidentiti―fan bunka no naibu-tekina bunri to kyōtsū-ten no jirei― [Identity and Practice of Hispanoamerican Fans of Japanese Culture in Japan―A Case of Separation and Common points within Fan Culture―] (2020).

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Published

2023-11-21

How to Cite

Piffaut Gálvez, M. A. (2023). Professional Hispano-Americans in China: Influence of Chinese Soft Power on Immigration Motivation. Culturales, 11, 1–36. https://doi.org/10.22234/recu.20231101.e759