Viejas categorías y nuevas geografías vitivinícolas. Discutiendo la creación del valor, la tradición y la identidad

María del Carmen Salas Quesada; Sergio Alfonso Sandoval Godoy; Guillermo Núñez Noriega

doi:10.22234/recu.20210901.e609

Autores/as

María del Carmen Salas Quesada Centro de Investigación en Alimentos y Desarrollo https://orcid.org/0000-0002-3456-9778
Sergio Alfonso Sandoval Godoy Centro de Investigación en Alimentos y Desarrollo https://orcid.org/0000-0002-8380-9520
Guillermo Núñez Noriega Centro de Investigación en Alimentos y Desarrollo https://orcid.org/0000-0001-9550-3871

DOI:

https://doi.org/10.22234/recu.20210901.e609

Palabras clave:

New wine geographies, value, terroir, tradition, identity

Resumen

Wine production is a cultural, creative, versatile activity, and at the same time, it carries conservative and traditional ideas and classifications that, in some cases, do not fit the dynamism and diversity of the global wine scenery. To achieve a better understanding and with the hope to eventually overcome this complex decalage, this article presents a theoretical discussion of value creation in the context of emerging wine-growing areas. The need to incorporate a socio-anthropological perspective to the study of value is explained, and the limits posed by the reproduction of representation and valorization models based on the classic discourse versions of terroir, tradition, and identity are argued. Given the fact that the worlds of wine (Old/New/Third), are being expanded and transformed, this paper shows that the new wine geographies offer a valuable testing ground for a well-aimed interpretation of the winemaking scenarios of the 21st century.

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Biografía del autor/a

María del Carmen Salas Quesada, Centro de Investigación en Alimentos y Desarrollo

Spanish. Bachelor’s degree in Food Science and Technology by the University of Granada, Spain. Has a Master Degree in Agrofood in the University of Córdoba, Spain. Takes advantage of her master’s degree practices to define her professional profile as well as work as laboratory technician and quality control in the wine industry. This way, her involvement in the wine sector began (between 2010-2017), which led her to work in California, New Zealand and France. In 2012, she enrolled in the master’s degree in history and culture of food in Tours, France, which only completed the first cycle (M1). In 2015, she decided to enroll in the master’s degree in anthropology and ethnography in the University of Barcelona. Since January 2018 she resides in Hermosillo, Sonora, Mexico, where she is pursuing the doctorate in regional development in the Center of Research in Food and Development (CIAD), as a full time student. Her research analyzes, from a socio anthropology perspective of food, the relationship between new wine geographies, the value of creation and the territory.

Sergio Alfonso Sandoval Godoy, Centro de Investigación en Alimentos y Desarrollo

Mexican. Doctor and Master in anthropological sciences by the Autonomous Metropolitan University (UAM-I); Master in Social Sciences and regional studies by the College of Sonora, and bachelor’s degree in economics by the University of Sonora. Member of the SNI, level II. Senior researcher in the Regional Development area at the Center for Research in Food and Development (CIAD), Mexico. Director of the Social Studies journal, affiliated with the Conacyt registry. His research include the study of productive organization models in Mexico’s exportation in the manufacturing industry, as well as the security and food culture.

Guillermo Núñez Noriega, Centro de Investigación en Alimentos y Desarrollo

Mexican. Doctor in anthropology by the University of Arizona; master’s degree in humanities by Arizona State University and bachelor’s degree in Sociology by the University of Sonora. Currently performs as a researcher at the Center of Research in Food and Development, A.C. His areas of research and interest were the gender of men and masculinities; studies of sexual diversity; indigenous people, sexuality and HIV; Folklore studies; society and culture in Sonora and northern Mexico.

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